What is Digital Marketing?

What is Digital Marketing?

What is Digital Marketing. Over the past few decades, marketing

has had to keep up and content with leaps in technology 

and our relationship to it ever since. In today's world

where the internet is entwined 

with everything we do, the importance

of digital marketing has become very clear.

It has also become an integral part 

of what business means to its customers.

So this will help you learn about digital marketing 

on the whole but before we get started,

let's take a quick look at the agenda for today's topic.

So first of all,

I'll be talking about the evolution 

of digital marketing in this topic will understand

how digital marketing came into existence.

 History

What is the history behind it?

And what was the Major Impact it had so

once you're clear with the evolution 

of digital marketing will move ahead and take a look at what exactly is digital marketing in this topic.

You'll understand the definition 

of digital marketing followed by which you'll also understand. What are the mediums through which you can  achieve a digital marketing next up we have why do we need a digital marketing?

So in this topic you'll understand why 

exactly digital marketing is required next up.

We have the scope of digital marketing

as you all know.

No scope of any technology 

or any programming language is very much important.

So we'll be discussing about it scope

and we'll take a look at the different types

where you'll be understanding about SEO content marketing

paid marketing and many more.

So once you clear with the types will move ahead 

and  the challenges

that you'll be facing

while working on digital marketing. 

So I hope the agenda was clear to you guys to never miss an update from us on the trending Technologies.

Also, if you're looking for an online certification training

in digital marketing 

and also feel free to put across any suggestions

and any other topics 

that you want this to discuss.

So let's get started

in this world where we have more than hundred million people

who use social media 

on a regular basis are expected to be at least familiar

with the core topics 

Of digital marketing in simple terms,

I would say it digital marketing is the promoting 

of products over the Internet or any form of electronic media.

Now people consume 

digital content on a daily basis the like for example in the beginning we would read all the news or the day-to-day in use over the newspaper.

But ever since we've got smart phones,

we've got tablets everything is bound to the online activity.

So very soon the traditional Getting platforms will disappear

by replacing it with a digital Market,

which will completely take over the industry.

There are so many advantages

which you cannot even count guys.

Now if we talk about the history or the evolution

behind the growth of digital marketing,

this was first used in the early 1970s 

where a programmer called Ray Tomlinson sent the first email and through this it was established

that you can communicate using machines. 

But this was just the beginning the Lesser.

Did they know 

that digital marketing would create a revolutionary

in the field of marketing

as a number of users increase the landscape evolved from email

to search engines like Archie Yahoo,

Google eCommerce sites, 

like Amazon eBay and many more

and also the better starting point for the history 

of digital marketing was in the year 1990.

This was when the term digital marketing was first Just

in the launch of Archie first search engine.

Now.

What is Archie Archie is a tool for indexing 

FTP activities allowing people to find specific files. Most of you might not know that Archie is a very first internet search engine.

This is when the digital marketing term 

was first used then

in the year 1993 the first 

clickable web advertisement Banner was released.

So this is also another added weighing for all marketing 

followed by which in the year 1994 Yahoo was launched

which was the first e-commerce transaction over net market

and also in the year 1996 smaller search engines

like hot pot and Alexa were released next in the year.

1998.

Yahoo! 

Launches Yahoo!

Web search 

So in this case digital marketing has already been grown to one extent and this was also the birth of Google Microsoft.

Also launched MSN.

Also in the year 2001 the first mobile marketing campaign took

place next in the year.

2003 WordPress was released. 

I think most of you know

how WordPress Works any of the content creators would know

how a word press is used 

and also in the year 2000 for Gmail Facebook

and Google goes life.

These are the Milestones

which digital marketing has achieved 2005.

You have YouTube being launched

and in the year 2006 it was launched

and also in the Year 2007 Tom Lowe Spotify was launched

in the year 2008 and Google

launches its first real-time search engine results

in the year 2009 and WhatsApp has also launched

in the year 2010,

which I think this application is used by most of them.

What's up is also a platform for digital marketing India,

2011 Google Plus and Google Panda

was launched 2012 Knowledge Graph was launched.

By Google and also

in the year 2013 Facebook Messenger app was launched

and also this is the year

where Facebook took over WhatsApp also in the year 2015.

There was Snapchat.

So this is exactly

how digital marketing took the mainstream one

by one here by here.

You can see that they've come across so many challenges

and they've discovered so many new things the mass adoption

of the internet into everyday life is the single biggest event

that has affected marketing over the last few decades,

although early desktop publishing software

in the first PCS caused search

in print Marketing in the 1980's the computers

where a little more than glorified typewriter

and also in the coming few years the number

of people using the web sword from 16 to 17 million.

So this is a very huge number you can see

that this How digital marketing was in the play ever

since the beginning now,

let's move ahead and understand this concept in depth.

So what according to you is digital marketing,

so it is just a platform or it is just a medium

through which you can get a lot of followers

or you can promote your product

but that's not it digital marketing is one

of those fancy new buzzwords that is used in the recent days.

It encompasses all marketing efforts

that promote your product or brand using electronic devices

or the internet it leverages online marketing tactics such as

mainly search marketing email marketing social media marketing

and mobile marketing in order to connect

with the current and prospective customers.

So if you go but the definition digital marketing is

basically internet marketing.

It is also referred as advertising

and delivering through digital channels the Animals can be

social media platforms mobile platforms email

or web applications search engines

and websites to make it simple for you guys

digital marketing is any form of marketing product or services

that involves electronic devices.

So this is a major reason why it's been around

for more than decades.

Okay.

So now that you've understood what is digital marketing,

let's move on and understand why exactly do you need

to master digital marketing?

What's the need what is the necessity

for you to learn digital marketing?

The major reason would be marketing has a lot

of options guys.

It is always related

to the strategies associated with it

and also you can get creative

and experiment with every little aspect

of the marketing campaign.

But when you compare this

with the traditional way of marketing,

this is impossible guys the task

that you can complete online cannot be done with the help

of traditional marketing.

So Traditional marketing firms would be printing ads

phone communication and also physical marketing now say

if you want to start off your business

and you want to promote them.

You cannot go to everybody's house knock on their doors

until I'm going to start this project

or I'm going to work on this

would you please help me do it?

No.

Nobody in the recent days do that.

So one platform

that you can actually put across your views put across your ideas

about what you're going to be doing is digital marketing

so you can actually We get a lot of support

from the other people

who are already working on it

and also you can get a lot of guidance.

So this is exactly why you need to master digital marketing.

Now that you guys have understood why this is required.

Let's move ahead and take a look at the scope

of digital marketing digital marketing has

several smaller divisions

that work in different directions yet contributing

to the overall growth

of the firm basically digital marketing is Considered

as an umbrella term

which is also known as data-driven marketing

and operates over the digital platform

that is the internet for the introduction

and promotion of various goods and services.

The future of digital marketing is booming not just

in one particular country,

but all parts of the world in the year 2016.

The industry was taken by surprise with

over 1.5 lakh job opportunities in the digital marketing.

Domain well what followed this was an even bigger surprise

when the only first quarter of 2017 marked close to 8 lack

of job opportunities,

the surveys were conducted by a various forums,

which have predicted this number to grow with digitalisation

in the nation.

Now digital marketing industry is at its peak and the moment

due to many reasons are these points it is flexible

since the entire work can be done on the internet.

There is no Friction of a particular place.

It doesn't matter

if you are at office or you're at home,

even if you are at your native or any place,

all you need to do is have a device that is connected

to the internet

and then you are sorted and it is very easy accessing.

The digital media is no rocket science guys.

It is just a piece of cake the newest

of all the users used to take a minimum of few days to learn

how to operate the digital media.

This is purely a user-friendly medium.

It also has high engagement ratio.

This is also considered to be true

because the traditional media are being completely

overshadowed by the internet LED digital marketing

due to the high engagement factors,

the brands and companies have begun to give extra emphasis

to the ad campaigns run on the Internet

or over the television advertisements and the next

we have the job opportunities.

Like I mentioned the number of job opportunities

in the field of Digital marketing is very massive.

The more user engagement the more job opportunities.

The employment sector has seen a major share

of jobs generated by the digital marketing domain

The Courier scope

in digital marketing seems very attractive to masses

and that is one of the major reason why the professionals

are learning this course to enter the industry.

So you will for sure get a promising job

if you take up digital marketing course from editing.

Car now and also it helps in getting immediate results

and advertisers running

a social media campaign can easily measure the performance

of the campaign

in real term without waiting for long intervals.

You don't have to wait for any

of the results that you're looking for.

The result generation is very easy.

So these are the major reasons

of the scope where digital marketing is required.

Now that you've understood about the scope of digital marketing.

Let's move ahead and take a look at the Oops,

pretty sure most of you guys would have come

across the types might not know it might be the type.

But yeah, let me just talk about the different types

of digital marketing.

So the types of digital marketing

include SEO email content social media and mobile.

So first, we'll start off with learning about a CEO.

So what is seo seo is basically a search engine optimization.

It is a process of of Optimizing content technical setup

and reach of your website

so that your pages appear at the top

of the search engine result for specific keywords.

The ultimatum is to attract customers

or visitors to your website

when they search for products

or Services related

to your business SEO also enforces the need

for user-friendly website valuable and engaging content

and credibility for other websites and customers

or Visitors are to recommend you by linking to your website

or tagging you in our social media posts.

So in order to generate traffic to your website,

you can follow the procedures

that are on page SEO off page SEO and Technical SEO.

So this on page SEO focuses on the content

that exists on the page on the website

if you want to research about a keyword

for their search volume

or the intend you can answer questions for readers.

drunk higher on the search engine result Pages now talking

about off-page SEO this SEO mainly focuses

on all the activities

that takes place off the page

when looking to optimize your website now talking

about technical SEO this SEO mainly focuses

on the backend of your website,

like for example

image compression CSS file optimization and structured data

are the different forms of technical SEO

that can Easy of websites loading speed

so this is about SEO or search engine optimization.

Now that you've understood about SEO.

Let's move ahead and take a look at content marketing.

So this is a famous saying called content is King.

Have you guys heard of it?

Well, yeah, you definitely have to Quality is the fuel

that drives your digital marketing strategies.

So content marketing denotes the creation

and promotion of content assets in order to to generate

brand awareness lead generation traffic growth

and customer interaction.

So if I say content marketing the first thing

that anybody would think of is creation

of videos writing blocks

and infographics YouTube is the second largest search engine

on the internet

and videos are completely taking over

the digital marketing world.

So the content marketers

or the content creator is make videos

that help in brand awareness lead generation

and many more A recent report also shows

that 75 percent

of marketers say video conversation rates outperform

other marketing content making videos is also one

of the way in order to get your content to rank now talking

about blog writing

and Publishing article on a company blog

will help you demonstrate the industry expertise

and generate organic search traffic for your website.

So this is exactly a how content pocketing Works do note.

This guy's creating content

and offerings relevant content helps your audience

to take you as a valuable source of information.

So always make sure

that the content is very interesting

so you can grasp their attention now next we have paid search.

I think most of you know what this paid search this

is also called as pay-per-click pay-per-click not paperclip.

It is pay per click.

So this advertising refers

to the sponsored result on the search engine result pages.

So if you search for any of the content,

if you find the word add below the title of the topic

that is the paid search.

So that is actually a paid advertising guys

PPC ads are visible flexible

and effective for many different types of organizations

with this paid search.

You can only pay when your ad is clicked.

You can also tailor your ads to appear

when a specific search phases are entered

or targeted some of the channels

where you can use PPC are paid ads

on Facebook Twitter ads and sponsored messages on LinkedIn.

So now that you've understood about the paid search,

let's take a look at the social media

marketing social media marketing promote your brand

and also the content on the social media channels

in order to increase your brand awareness

Drive relevant traffic.

Also generate possible results.

So if I say social marketing

what will be the first thing that comes to your mind?

It would be Facebook Twitter Instagram LinkedIn

and many more.

So people these days mainly rely

on the social networks in order to discover research

and educate themselves about a brand before engaging with it.

So for marketers,

it's not that tough to just post on Facebook

or LinkedIn accounts you should also,

we've social element into every aspect

of your marketing activities in order to create an opportunity

for sharing now talking

about email marketing major companies usually communicate

with their audience

or customers through email marketing emails

are basically used to promote contents events and also talk

about the discounts

and also it helps in directing people to the website

and also in order to succeed in email marketing your You

should satisfy all the core attributes like it

should be trustworthy that is you need to generate

people's trust with the help of an email relevant.

That is the image would be relevant

to the topic or the subject

that you'll be discussing about conversational.

Okay.

So always make it conversational guys make them feel

that you're talking to them just like a colleague even

though you don't know them.

You just have to make sure

that you're being placed into them.

You're portraying yourself to be pleasant be coordinated.

And across the channels that is you need to be

on time with your marketing males strategic.

You should always have a strategy to drive

the customers to your website.

So now that you've understood about email marketing,

let's take a look

at mobile marketing mobile devices are becoming

an integral part of our lives.

And hence.

It is vital

for marketers to understand how to communicate

on this channel effectively.

Like I mentioned you have social media marketing all these Social

media marketing applications can be downloaded on your phone

and also you can use SMS.

So these are the different types of digital marketing

which is available and also finding the right method

for your business is the key to success.

So now that you guys have understood

what are the different types,

let's move on and take a look

at the final topic of the discussion

that is what are the challenges that you will face

while working with digital marketing.

So the first challenge

would be be building an effective website.

So this is an obvious place to start when a business

decides to go online.

The first challenge

you will be having is to build the best website possible.

Some small-scale Industries are already looking

for professional web designers

who can make their websites look pleasing

and also deliver a great user experience.

So the way your audience experience our online presence

is a huge factor in the success of your marketing efforts.

So this is a promising Challenge

and understanding the audience So speaking of attracting

the right visitors

or a customers many small-scale Industries.

Don't fully know who to Target.

This is where by a Persona comes in handy buyer personas

are essential in the digital marketing World.

They are semi fictional representations

of your ideal customers.

So you need to build a rapport with the customer and know Know

what exactly they're looking for if they're looking for something

that your business deals

with you can actually make a first point of contact

and also follow up on their progress and

the next thing would be creating valuable content.

Even if you have a small scale industry,

which has a good-looking website without valuable information.

Your marketing won't deliver results as expected content

that is targeted and relevant to your bias.

Persona can attract the right way.

A toast to your site.

Ideally that's a lot of content to create next up.

We have promoting content.

Even if you're creating an awesome content

and deliver your value or ideas to the readers.

There is another component that is often overlooked

that is promoting the content.

There are several ways.

You can feel your content distribution all of which you

can take up some substantial amount of time to do

that is social media.

This is one of the best Forms

where you can actually promote your contents

like Facebook Twitter LinkedIn YouTube and also email.

So this is about the challenges

that are definitely hurting the businesses.

Okay.

So with this we come

to the end of this discussion on what is digital marketing.

I hope you guys are clear with everything

that has been discussed in this session.

And also if you have any queries related to any of the topics,

feel free to reach out to us,

and also please do put them up